We really feel this new ad will help increase our already rich brand equity as people have been crying out for the cats to return since they came off air. We wanted to harness the power of them and continue to tap into a milk truth that allows us to behave a little differently. Below are three of the fascinating facts about polydactyl cats, as indicated in a Catster report: 1. Sophie Macaulay, brand manager at Cravendale said: “The cats were hugely popular first time round and we’re sure the new ATL campaign will be equally well received. Here is a substantial disparity from cat to cat in the formation and number of additional digits.
Headed up by fearless feline leader, Bertrum Thumbcat, the polydactyl pussycats have. Running until 16 December, the Epic Straws promotion will also benefit from extensive digital, social and shopper marketing activity. Cravendale Milk has released a follow-up to last years massively successful 'Cats with Thumbs' campaign, giving us a glimpse what the kitties have been up to since the last time we saw them adjusting to their new digits. There are three different shapes to collect and each one is redeemable online after ten codes have been collected from two litre bottles of Cravendale. The Epic acronym stands for “Extreme Pilfering Instrument for Cravendale” and the helix-like sets, which feature briefly in the ad, are targeted at the brand’s established family audience. Tying in with the new TV creative, Cravendale is hoping to follow the success of its recent on-pack loyalty schemes by distributing 175,000 Epic Straws kits to milk fans. A second round will commence in October, with a spot during one of the X Factor live shows.
CATS WITH THUMBS SERIES
Airing on Saturday 8 September during The X Factor, the ad will initially run for four weeks across a series of terrestrial and satellite channels and will be screened during Channel 4’s Paralympic coverage, and during popular action drama NCIS on Channel 5.
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